New Announcement - February 2, 2024

Please help us congratulate our Medical Director, Emilio M. Justo, MD, who presented his second TEDx talk in London, Ontario, Canada on February 2, 2024 at the TEDxWesternU event! The title of his talk is:

Unleashing the Drive Within: The OBSESSION Advantage to Unprecedented Success

Click Here to View Photos of TEDxWesternU Event

Once this TEDx YouTube video goes live, we will post it here!

In the meantime, please join the more than 5 Million Viewers who have watched Dr. Justo's first TEDx talk from August 12, 2023 at TEDxCherryCreekHS titled "Delayed Gratification: Your Superpower to Success" Please see the link below to view the full video, as well as photos of the event:

Delayed Gratification: Your Superpower to Success

Welcome Dr. Shifrin By Emilio Justo on May 10, 2016


Dr. Eugene Shifrin

Arizona Eye Institute & Cosmetic Laser Center is proud to introduce Eugene Shifrin, O.D., as our Director of Optometry.

Dr. Shifrin brings more than a decade experience to the 27-year practice.

In his role, Dr. Shifrin will co-manage patients with  Founder & Medical Director Emilio M. Justo, M.D.

"We are thrilled at the advantages having Dr. Shifrin on staff will provide to our patient-centered practice," Dr. Justo said. "Dr. Shifrin has proven his experience in serving a wide range of patients and vision needs, and will play a vital role in the pre- and post-operative care of patients. He fits in well given his commitment to providing every patient with the best possible care at every step."

Dr. Shifrin says the key to his success has been a phrase that has inspired him throughout his career:

"Treat your patients the way you want to be treated."

"To me, the meaning of that phrase goes far beyond a successful diagnosis and treatment," Shifrin explained. "It encompasses our ability to listen, relate and understand. I continuously strive to create a team oriented approach to patient ophthalmic needs. I aim for my patients to clearly understand their condition prior to leaving our office. I firmly believe that a trusting relationship is a cornerstone to a successful patient-doctor team."

Dr. Shifrin earned his Doctorate in Optometry with honors from the Pennsylvania College of Optometry, and earned residency experience at the Brandywine Eye Center in Pennsylvania. Dr. Shifrin is a member of the American Optometric Association, Arizona Optometric Association and the National Glaucoma Society. He graduated from the University of Delaware with a degree in Biology.

Dr. Shifrin will join the Arizona Eye Institute team at our three Valley locations. We look forward to introducing him to you at your next appointment.



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Arizona Eye Institute & Cosmetic Laser Center

Ophthalmologist and plastic surgeon Emilio Justo founded Arizona Eye Institute & Cosmetic Laser Center in 1989. With locations in Sun City West, Sun City, and Wickenburg, AZ, we help patients from the Phoenix area and beyond improve and maintain their vision through quality eye care. Our doctors are affiliated with prestigious organizations, including:

  • The American Board of Ophthalmology
  • The American Academy of Cosmetic Surgery
  • The American Academy of Ophthalmology
  • The Arizona Medical Association
  • The Arizona Ophthalmological Society
  • The Phoenix Ophthalmological Society

To request a consultation, please fill out our online form or call (623) 975-2020.

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Over the years, many people have asked me my secret… The answer is simple – I listen carefully and attentively.
Dr. Emilio Justo

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